5 Surefire Ways to Increase Online Product Sales

So you have an online business and your selling products off your website. Let’s say you’re making sales but you’re not making as many as you would like. The following outlines a few surefire ways to help increase the sales of your products off your website.

Considering Hudson Horizons has many product clients, I have a lot of experience working with them to help increase their sales online. The information I’m providing below is the same that I’d share with them if I was to help increase their sales.

Please understand, these are not quick fixes – you must dedicate yourself and your company to implement these changes in order to see positive results. Some changes suggest shifts in the way you perceive your customers and others are software implementation tactics that can provide an immediate return on your investment.

Try some or all of these ideas to increase online product sales.

Setup a Coupon Discount Program for Repeat Customers

Your repeat customers should be your pride and joy. If you have customers that continually come back to purchase from your website, then you should provide them with coupon discounts to thank them for being a loyal customer. This will make them feel all warm and fuzzy inside and they will greatly appreciate you recognizing them as a valuable customer.

A common coupon code is one that offers them a 10% - 20% discount off their next order. Setting up a Coupon Discount Program requires some modifications to your website. I also recommend setting up a system that will automatically send the coupon code by email along with their order receipt. The email could say something like this – Thank you for your recent purchase. We’ve noticed you have purchased from our site before. To show our thanks for being a repeat customer we want to offer you with the following coupon code for your next order. Simply enter the coupon code 15OffOrder when checking out on your next order from our website and you will receive 15% your total order price.

A Web development company, such as Hudson Horizons, will be able to help you implement a Coupon Discount Program for your website.

Offer Free Shipping for all Orders over X Amount

A great way to increase sales is to offer free shipping for all orders over X amount. The way to do this is to first determine the average sales price of an online order. Let’s say the average order price is $50, for two products, and shipping is approximately $10. That means your total order is $60. A great way to entice people to increase their order is to offer them free shipping for all orders over let’s say $75. That means all they have to do is purchase one additional product. If you do this, you will increase the total sales of each order by $15. Of course the margin on each product is different so you need to determine your breakeven point and go from there. The above was merely an example to help explain the idea of offering free shipping to your customers to increase your sales.

Offer Free Samples with Each Packaged Order

Why do so many businesses include free samples of other products when you buy something from them? Because it can increase sales in so many ways. As the customer who bought the original product, I might try and like the sample of the new product and buy some of that too. Or I might pass on the sample to someone else who might try the product, like it, and buy that and other products from your company’s website. At the very least, the original customer will be thinking warm thoughts about your company and hopefully telling other people about your products.

Offer free samples with each packaged order. It will be a small price to pay to make your clients happy and keep them coming back.

Customers who Bought this Items also Bought…

A great way to up-sell products is to let your customers know about them. Amazon.com does this to perfection. When browsing and making a purchase off Amazon’s website, you will notice, underneath the product, an area that says “Customers who bought this item also bought”. This is a great way to let you customers know about other products that are similar and were interesting to your other customers. By doing this, you offer the opportunity to up-sell some products that maybe your customer did not see or were not thinking about when they were browsing your site.

Adding this up-selling feature will require modifications to your website. A Web development company, such as Hudson Horizons will be able to help implement up-selling features like this to your website.

Setup an Online Customer Rewards Program

We are all familiar with the customer rewards programs that so many large corporations have in place and there’s no reason why our smaller businesses can’t have one as well. It can be as simple as a discount on a customer’s birthday or as complex as a points system that earns various rewards for discounts on online merchandise.

If setup correctly, the above information will provide some surefire ways to improve customer loyalty, build customer satisfaction and increase online product sales.

I hope you find this information to helpful and vital to the success of your e-business.

At Hudson Horizons, we provide website Content Management conversion for the small to mid-sized business to easily allow our clients the ability to manage the data of their website on a day-to-day basis.

Hudson Horizons is an e-business product, solution and marketing company specializing in creating highly sophisticated customized websites, web-based software applications and providing e-marketing services for small and mid-sized businesses.

Our vision and ultimate ambition as a company is to always strive to be "The New Light for e-Business."

By offering new, innovative and extremely competitive products and solutions to our customers, we provide better ways to run and operate their business online.